A trailer, the small window depicting a whole world inside. You have to be a perfect artist to create a trailer that summarizes what you really want to communicate. The part of a whole and a whole on its own, a trailer, could be a complete self if you know how to make it.
I recently watched a trailer for "Shamitabh", a movie by Dhanush and Amitabh Bacchan. The movie has been released and I have not yet watched it. It seems that I will not be watching it anytime soon. But still, I was captured by it's trailer. It is an epitome of the movie and creates an urge inside my mind. You are left clueless after you see the trailer and that to me, was a success. The trailer is not a whole story and its purpose is to create a sweet illusion. You should not understand the whole story and you always think that you understand a part of it. If audiences understand the whole story by a trailer, that's not the objective. If they are not excited by the clip, its a failure. The Shamitabh trailer was a perfect example of how not to give all and how to remain intriguing when its come to the story of a movie.
After the trailer you understand, the movie is all about a film industry. And the characters will tell you a story of a larger than life cinematic view. But you don't get how will it unfold further by the trailer. The most interesting part of a trailer is Dhanush. This dark, think, lanky and not so classy guy makes all the difference you want in the clip. As all stories need bad to showcase good and ugly to highlight beautiful. The Dhanush effect is that not-a-filmy content in the trailer that makes the whole story very filmy. The contrast you feel on your TV when you see Dhanush in a nice formal attire grooving with Bacchan, is a winning strategy. That will lure audiences to at least feel and see, why are they paired together and how will he survive? It's the urge that audience develop inside their mind by creating a contrast between two actors is a success of a trailer. The contrast is a catch and is a mystery. Even though, I don't know a real story of a movie but pairing of these two great actors was a perfect enough mystery for me to ponder on Shamitabh.
The intriguing trailer
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